Monthly Archives: December 2012

Information is King

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Carolyn Coleman-Grady
Better Web Builder

December 15, 2012

Information is King . . . Why?

November 2008 was the first time in history that the sales of
information products overtook the revenue of gambling on the
internet.

By February 2010, the sale of information on the internet
overtook the sales of gambling and the ‘adult’ industry combined.

So why does information sell so well on the internet?

– it is instantly accessible/downloadable to the purchaser
– it can be easily updated
– it can be sold relatively inexpensively as it is easy to distribute
– people are desperate to find a solutions for their problems or to
learn better ways to live their lives

The best information products to sell are those which:

– will solve a problem and/or educate someone about an immediate need.
– will solve a future problem — for instance, how to secure your home,
live healthily etc.

The former sells far better than the latter because when someone has
an immediate need, it is more likely that the information you provide
to fill that need will sell immediately. However, both types of
information answer the more basic question, “How Can I . . .?”

The purchase of information about a future need will often follow when
the need becomes more immediate. To secure information product customers
in this group, a good system of follow-up must be in place. So when they
are ready to buy, you will be ready to fill their needs.

BetterWebBuilder offers information products in a wide variety of ways,
but most importantly provides a system to distribute this information.

To get the system that provides you with the tools to develop a list of
prospective customers, follow up with them on a continuing basis and most
importantly provide all of the information and instruction to do so, we
found BetterWebBuilder fits the description to a “t”.

If you would like to find out more, just visit:

http://www.mybwbsite.com/1885276/s4

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Surpassing good entering a platform of greatness

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buisness-peeps2Carolyn Coleman-Grady

Better Web Builder

Passing good to great

I was recently asked how you move from good to great. I quickly stated, “What do you mean we are great everyone loves us. Do you want to move into excellent? The room became quiet as each of us declares how great we were. The leader posed the question again and this time it caused us to listen. How do you move from good to great? This takes time to evaluate why? Because you must be willing to evaluate strengthens weaknesses organization and trends. Yes, your home base business may be good the clients list is growing and affiliates are working but, there is always room for improvement.

Let’s look at communication how effective are you? What gaps exist within your down-line and up-line? Are you accessible? How many days does it take you to respond to clients? Are you prompted in your responses? What excuses to you use when you’re late with responses? Are you accountable as a leader? Groysberg (2012) suggest, having communication that goes bottom up is just as important as having communication going top up (pp.2). The question becomes where do you see your business in 3 yrs.?

What strategies are in place to improve your business? Re-exam your advertisement strategies venues and platforms is it times to investigate other business platforms? Perhaps adding and expanding will change your businesses growth.  Have you considered video conferencing? Cisco Systems uses video conferencing reaching multiple employees and executives at the same time. This fiber-optic technology “you feel like you are sitting across from these persons (Slind, personal communication, July 23, 2012).

Have you considered teaming up with a business mentor, an expert in the field of business one who understands marketing, advertising strategies, and can point you in the right directions to expose your business. In the upcoming year, exam if your business grow and move upward or slide down the business hip of death. An important business decision should include methods to increase your business growth exponentially, exposure and traffic. Experts recommend looking at your business expenses, evaluate companies that provide similar products and services watch for trends and build a uniqueness that moves you towards a great business. This is the season to remain hopeful preparing the way for a new and exciting venture could move your business from good to great. Wishing you all the best

I encourage you to join the following blogs: http://www.nursingaffliate.blogspot.com

http://www.wordpress58.com

http://syndicationexpress.blogspot.com/2012/11/syndication-express-content-syndication.html#.ULvXuYPoTU8

Carolyn Coleman-Grady

Independent Business Owner

Reference: Noble, C. (2012). The power of conversational leaders. Working knowledge the thinking that leads: Harvard Business School. Retrieved from:  http://hbswk.hbs.edu/item/6876.html